Plan Bangladesh has launched a television game show to highlight girls’ rights and development issues. The show is called ‘The Plan’, (which stands for Play, Learn, Achieve and Nurture). It pits teams of young men and women against each other in a series of challenges – which test their skills, knowledge and improvisation.
The challenges have been designed to highlight key messages around gender equality, violence against women, sexual harassment and child marriage. The programme is presented Tony Michael Gomes, Plan Bangladesh’s Communications and Public Relations manager. He says, “Reality shows are hugely popular these days and we chose this programme format to exploit its mass appeal”. The intention is that the issues will be brought home to viewers in an engaging and thought-provoking way.
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